A message from DSR: DSR (Dive, Surf, Ride) was founded by a group of friends who promote the philosophy “Doing Something Right”. DSR is not just a slogan or a brand, it is a lifestyle. Our goal and vision is to establish a positive foundation for future generations, based on the idea that they can achieve any goal and accomplish every dream with Dedication, Sacrifice and Repetition. Regardless if you Dive, Surf, or Ride, you are living the DSR lifestyle. The DSR lifestyle, focuses far beyond the talent, and strives to bring the best out of each individual. As an East Coast brand, we strive to be pioneers in shining light on all that the East Coast has to offer in the world of Diving, Surfing, and Riding.